Working Together
You’re shopping around for a copywriter and messaging strategist who ‘gets’ what you need. Rightly so because that perfect fit is essential for great results. After all, the best copy and content rarely happen in isolation. It requires a sound relationship based on trust, teamwork, and honesty.
What can you expect from me?
If your brand already has a distinct voice, I’ll adapt my style to suit. If you’re still searching for it, I’ll help you get there. I’ll tell you what I think you need, not what you want to hear. I’ll look for fresh angles, ideas, and ways to reach new audiences. I’ll also be flexible and respect your deadlines and budget.
Looking For More?
THE PROCESS
Every project begins with a brief. A chance to get to know each other and for me to find out what you’re up to, understand your opportunities, and get a feel for what’s working and what’s not.
Together, we’ll set expectations. How do we want to work? Do you have other freelancers you’d love to involve? Is this a one-off project or do you need ongoing support? Not everyone is after a long-term relationship, and that’s okay. Then again, I’ve worked with some clients for so long that we can finish each other’s sentences.
RATES
I charge $70 an hour or $500 a day, but will also quote on a per-project basis so you can budget accordingly. Of course, if the scope changes significantly, we’ll regroup and review the fee.
FAQs
What's a copywriter?
There are creative copywriters, technical writers, SEO specialists, brand journalists...the list is long.
Ultimately, any good writer should be creative, period. They should be able to write for any industry, have a chameleon-like knack for adapting to your brand, and whip up killer headlines and calls to action. They'll also create optimized content to help you rank highly and achieve your business goals. My focuses tend to be digital and traditional copy, and branding and positioning.
Why do I need a copywriter?
You can write. You know your business inside out. Why not write your own copy? First of all, you probably have something better to do with your time. Plus, it’s also really hard to be objective when you’re so close to your services and products.
Aside from getting your tone of voice just so and crafting engaging, SEO-friendly content that's genuinely valuable to your audience, a copywriter will wring their hands over headlines, agonize over calls to action, worry about how all of that feeds into your sales channel, and choose just the right format for the job. They also know when to stop.
What's messaging strategy?
Now that everyoen is using AI to generate content at scale, it's going to be harder to cut through the noise. The fact is, it's never been more important to find your humanity. People still buy from people. Finding your voice and making sure you're telling the most powerful version of your story at every touchpoint is the core of messaging strategy. That comes through good relationships, great questions, and deep thought.
Why do I need a messaging strategist?
In an age of cheap, abundant content, your authentic voice is your biggest differentiator.
