You’re shopping around for a copywriter who ‘gets’ what you need. And rightly so. The perfect fit is essential for great results. After all, the best copy and content is rarely created in isolation. It requires a sound relationship based on trust, teamwork and honesty.
So, what can you expect from me?
Your brand will have its own distinct voice, so I adapt my style to suit. I’ll tell you what I think you need, not what you want to hear. I’ll look for fresh angles and ideas, and ways to reach new audiences. I’ll also be flexible and respect your deadlines and budget.
Looking for More Details?
Whatever the job, we’ll start with a brief. A chance to get to know each other and for me to find out what you’re up to, understand the opportunities, and get a feel for what’s working and what’s not.
Together, we’ll set expectations. How do we want to work? Do you have other freelancers you’d love to involve? Is this a one-off project or do you need ongoing support? Not everyone is after a long-term relationship, and that’s okay. Then again, I’ve worked with some clients for so long that we can finish each other’s sentences.
I charge $60 per hour or $450 a day but will also quote on a per project basis so you can budget accordingly. Of course, if the scope changes significantly, we’ll need to regroup and reconsider the fee.
Frequently Asked Questions
What is a copywriter?
Now you’ve opened a can of worms. There are creative copywriters, technical writers, SEO specialists, brand journalists...the list is long. Ultimately, a good writer should be creative, period. They should also be able to write for any industry, have a chameleon-like knack for adapting to your brand, whip up killer headlines and calls to action, and create optimized content that will help you rank highly and achieve your business goals.
Technical writing may be the exception to the rule as it often requires an in-depth knowledge of the subject matter.
Why do I need a copywriter?
You can write. You know your business inside out. Why not write your own copy? First off, I’m pretty sure you have something better to do with your time. Plus, it’s also really hard to be objective when you’re so close to your services and products.
Aside from getting your tone of voice just so and crafting engaging, SEO-friendly content that is genuinely valuable to your audience, a copywriter will wring their hands over headlines, agonize over calls to action, and choose just the right format for the job. They also know when to stop.