You’re shopping around for a digital copywriter who ‘gets’ what you need. And rightly so. The perfect fit is essential for great results. After all, the best copy and content is rarely created in isolation. It requires a sound relationship based on trust, teamwork and honesty.
So, what can you expect from me?
Your brand will have its own distinct voice, so I adapt my style to suit. I’ll tell you what I think you need, not what you want to hear. I’ll look for fresh angles and ideas, and ways to reach new audiences. I’ll also be flexible and respect your deadlines and budget.
Looking for More Details?
Whatever the job, we’ll start with a brief. A chance to get to know each other and for me to find out what you’re up to, understand the opportunities, and get a feel for what’s working and what’s not.
Together, we’ll set expectations. How do we want to work? Do you have other freelancers you’d love to involve? Is this a one-off project or do you need ongoing support? Not everyone is after a long-term relationship, and that’s okay. Then again, I’ve worked with some clients for so long that we can finish each other’s sentences.
I charge $60 an hour or $450 a day but will also quote on a per project basis so you can budget accordingly. Of course, if the scope changes significantly, we’ll regroup and review the fee.
Frequently Asked Questions
What's a copywriter?
Now you’ve opened a can of worms. There are creative copywriters, technical writers, SEO specialists, brand journalists...the list is long.
Ultimately, any good writer should be creative, period. They should also be able to write for any industry, have a chameleon-like knack for adapting to your brand, whip up killer headlines and calls to action, and create optimized content that will help you rank highly and achieve your business goals. My focuses tend to be digital and traditional copy, and branding and positioning.
Why do I need a copywriter?
You can write. You know your business inside out. Why not write your own copy? First of all, I’m pretty sure you have something better to do with your time. Plus, it’s also really hard to be objective when you’re so close to your services and products.
Aside from getting your tone of voice just so and crafting engaging, SEO-friendly content that's genuinely valuable to your audience, a copywriter will wring their hands over headlines, agonize over calls to action, worry about how all of that feeds into your sales channel, and choose just the right format for the job. They also know when to stop.
Where does content strategy fit in?
To convert, educate and win hearts and minds, great content has to have purpose. You’ll need to have a specific, realistic business goal, and you’ll need to know your audience. Where to reach them, what they care about, and what questions you can answer to be of value. When it comes to inbound marketing, it pays to put yourself in your customers’ shoes.
Then there’s the business of working out which formats and platforms will give you the biggest bang for your buck. While we’re at it, how will you manage all of that content? Who are your stakeholders? How do you make content part of your company culture?
Content can quickly become overwhelming if you don’t have a roadmap and process in place. So, content strategy provides the framework for attracting your audience, helping them take action and monitoring the results so you can do more of what works and discard the rest.