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We all love a great story. Stories with heart. With the power to unite, move us, and change the way we think.
I’m a copywriter and messaging strategist working with bold innovators, purveyors of fine things, and champions of noble causes. Together, we find the words and ideas that engage, educate, and inspire while ensuring your brand remains authentically human.
Let’s find your story and share it with the world.
conservation • travel • food • design • interiors
About me:
When copywriting found me nearly 20 years ago, I didn’t even know it was a thing. Rather than apply common sense and find something else to do, I’ve happily spent my time writing for agencies, big businesses, and start-ups around the globe. I love it. Not least because I get to generate ideas and challenge how you’re doing things to light a fire under your brand. I’m a copywriter, but you can expect more than just words.
Portfolio
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Encinitas, CA
Brand & Tone of Voice Evolution, 2019
Newly minted ‘Best New Restaurant’ (Readers’ Pick) in San Diego Magazine’s ‘Best Of’ awards, Death by Tequila already had a bold look and clear vision but needed help nailing the language. Together, we refined DxT’s tone of voice to keep things vibrant and colorful while playing up it's impish, darker side.
open web
see DxT’s recent press: San Deigo’s Best New Restaurants with Cover Feature Article
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UK-Wide
Sales materials, 2018
In partnership with a Cambridge agency, we created a series of B2B leaflets and sales collateral for the promotion of Aveeno to pharmacies nationwide.
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Cambridge, UK
Brochure, 2008
Brochure to support and raise funds for a new conservation initiative with the single goal of protecting the world’s most vulnerable bird species.
open pdf
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San Diego, CA
Tone of Voice, 2018
Lofty urban event space in the heart of downtown San Diego, I helped establish brand positioning and developed the tone of voice for the website and packages. In association with Inga Brydson.
open web
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Solana Beach, CA
Travel Brochures & Web Copy
Three beautiful brochures, one luxury travel company. Evocative language and stunning imagery to showcase some of the world’s finest destinations, exotic experiences, and luxury properties in Africa, Asia, and Latin America to inspire Scott Dunn’s high-end clientele.
When luxury European travel brand Scott Dunn launched in the United States, we reviewed the brand's values, tone of voice, and content to suit the new market.
open pdfs
open web sites
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Santa Barbara, CA
SEO-focused Blog Content, 2018
Engaging, timely content to drive traffic to the website and raise the profile of Big Hammer’s brand, wine club, and special offers. We also gave the logo a refresh to reflect the company’s high-quality product.
Logo design by Richard Portman Design.
open web
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San Diego & Los Angeles, CA
Web Copy & Tone of Voice, 2018
Words and images for a popular supper club concept in San Diego and Los Angeles that brought together top local chefs and musicians for this multi-sensory celebration of flavors and sound. In association with Inga Brydson.
open web
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San Diego & Los Angeles, CA
SEO-focused Blog Content
Web copy, optimization and plenty of keyword-focused content to help drive local traffic to the site. Visits to the website grew 57% within the year and the conversion to inquiry ratio increased by 42%.
open web
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Cambridge, UK
Web Copy, Tone of Voice & Newsletters (Ongoing)
Reviewing tone of voice for this award-winning independent optometrist to better reflect its friendly, high-end service and the superior quality of its frames. SEO-focused web copy also helps the brand rank on page one of organic search listings for several target keywords.
open web
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UK-Wide
Membership Brochure
‘Quercus’ (Latin for oak) is a fundraising membership programme aimed at the Trust’s high-value donors. Launched to coincide with the 100th anniversary of the passing of the UK’s first National Trust Act, Quercus gives members unique access to the charity’s properties.
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Cambridge, UK
Editorial, 2009
Research, interviewing, writing and editing feature articles for Dow@Cam alumni magazine.
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Delray Beach, Florida
Corporate Brochure, 2012
Words for a brochure for private equity firm, Littlebanc. Design by agency, Honest Ideas.
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UK
Annual Review, 2008
Bacs run’s direct debit and its own credit scheme in the UK. This annual review celebrated the company’s 40th birthday and charted its record progress in an unusually challenging year.
NEW YORK & KENYA
‘March for Giants’ Campaign, 2018
As part of the latest ‘March for Giants’ campaign, we created new web copy to highlight the need for Green Corridors in protecting Africa’s wildlife, plus three donor letters that helped to raise $100k in three months.
open web