Death by Tequila

Death by Tequila

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Encinitas, CA

Brand & Tone of Voice Evolution, 2019

Newly minted ‘Best New Restaurant’ (Readers’ Pick) in San Diego Magazine’s ‘Best Of’ awards, Death by Tequila already had a bold look and clear vision but needed help nailing the language. Together, we refined DxT’s tone of voice to keep things vibrant and colorful while playing up it's impish, darker side.  

open web

see DxT’s recent press: San Deigo’s Best New Restaurants with Cover Feature Article

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